Overall Winner of the DAME Award 2012 is the Deep Blue Electric Outboard by Torqeedo of Germany.
The Jury believes that the new DEEP BLUE large electric outboard from Torqeedo GmbH is an exceptional example of groundbreaking research and development – one which will bring great benefits to both the users and builders of marine craft. Through substantial financial investment Torqeedo have successfully combined two established yet distinct technologies – the large outboard engine and electric motor – for the first time. In doing so they have created a revolutionary integrated propulsion system that is striking in its styling and highly notable for its innovation. In bringing this truly original product to the marine market, DEEP BLUE’s designers have achieved a first-class package that offers convenience, price worthiness and performance. It also promises to provide a cleaner, quieter and more economical boating experience for many people in the years to come.
The DAME Award’s Jury Chairman, Bill Dixon, says the calibre of entrants in this year’s competition has been as strong as ever. “The excellent quality of the 2012 DAME Design Award entry list has been clear evidence that the marine industry is continuing to invest confidently in a broad range of innovative and well-designed new products, despite the difficult economic climate. As always, it was a difficult task for the DAME Jury judges to elect the eventual Category and Overall Winners from such an impressive array of diverse and welldesigned marine products. We were, however, very pleased that all seven categories were well represented – especially in the important areas of deck equipment, rigging, safety and navigational software.